Lella Erludóttir, markaðsstjóri Ferðaþjónustu bænda fjallar um „Hey Iceland“.
Hey Iceland—Sustainable Rural Tourism
Hey is the Icelandic word for hay. It has a clear reference to the countryside, to farming and to our roots that we are so proud of. But, Hey is also a friendly international greeting. It is the perfect way to welcome people from all over the world to experience the wonders of Iceland. Hey Iceland is an association of 160 accommodation partners in the countryside who promote sustainability in their rural communities. Hey Iceland is also a travel agency that promotes the partners and markets Iceland and the association as source for authentic and local experiences. There are many challenges to be met on this journey.